![]() Similar to other types of digital newsletters, on LinkedIn, companies can have a regular posting schedule for their newsletter, and get other individual users to subscribe and get notifications whenever a new issue is published. It’s a great way for companies to connect and engage with their followers on LinkedIn, and generate more buzz around the business. LinkedIn has a newsletter feature that companies can use to share a series of blog posts or articles on the platform. The Importance of Utilizing LinkedIn Newsletters for Businesses Then, it’s time to format the newsletter to allow for more readability, and decide to either publish it immediately, or schedule it for it to get published by the platform at a later date. ![]() If that’s not the case, companies can test out different lengths to figure out which one works best for the audience. Similar to articles on LinkedIn, newsletters have a large word limit and companies can create over 100,000 characters for each newsletter, which is over 10,000 words.Ĭompanies that have previously shared content on LinkedIn such as email newsletters, blog posts, or simple LinkedIn articles might already have an idea of what the optimal length of a newsletter would be for the target audience. ![]() Then it’s important to choose the publishing frequency for the newsletter, which can range anywhere from 24 hours to a month. Then, at the top menu bar, there’s a Create a Newsletter button where the business can enter all of the details about the newsletter, such as a description and a title that encourages other users to read the newsletter and what they can expect from reading it. At the top of the page, there’s a post composer, where users can find a button where they can write articles. To set up a business newsletter on the platform users need to go to the page where they want to publish the newsletter in the first place. To grant this type of access an existing admin has to give the right people either one of those types of access to the page. On LinkedIn, users need to have either content admin or super admin status to be able to publish newsletter content on a page. AccessĪfter choosing the right page, it’s time to give the right team members the appropriate access levels so that they’ll be able to create and publish the newsletter content. On the other hand, for companies that want to discuss a number of different topics that cover an entire organization, the best choice would be to publish the newsletter from the company’s own business page on the platform. If the plan is to focus on a very specific subject, companies should think about publishing their business newsletter from a product, service, or a showcase page. It’s important to remember that each page can only publish one newsletter, which is why companies need to choose wisely. The Importance of Utilizing LinkedIn Newsletters for BusinessesĬompanies that have multiple pages on LinkedIn first need to choose which one they’re going to use to publish their business newsletter.Īs long as the page meets the current newsletter access criteria of the platform, companies can publish from their business, product, service, or the showcase page.
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